What we did
After meeting the landmark team and gaining key insight into its history, needs and goals, we started with strategy. We were briefed to ensure new visuals, brand voice and website functionality were fully aligned before anything was actioned. As a full service agency, our in-house teams were keen to make their mark.
Our designs began with the creation of a logo. It needed to be eye-catching, professional and visually representative of the services our client offered. This fed into a broader style guide for consistency across all platforms including web and social. A suite of markers were delivered, all based around new core iconography.
The Jigsaw Projects Website itself was functional, so we decided time and client costs could be saved here. Avoiding in-depth redevelopment costs, we undertook a reskin and modest restructuring to provide exactly what was needed. We created a fresh look and applied it to the existing frontend.
With the redesign in place, the content needed to be reworked to illustrate Jigsaw Projects’ new specialism and offerings. We partnered with a photoshoot, then used the imagery into our designs. On-page editorial was also created, with an underlying focus on SEO and a stronger desire to appeal to a large existing customer base.
Outcome
Jigsaw Projects has launched the rebrand and is satisfied with its position in the market. Its expertise is reflected at every customer touchpoint. Plans to expand are in place, set to be actioned when our client is ready to reach an all-new audience of consumers within the sector.