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    Jigsaw Projects Rebrand

    Having delivered excellence as a full-service interior refurbishment business for over a decade, the recently renamed Jigsaw Projects works with global brands to outfit their UK premises.

     

    In our first project with them, we oversaw their rebranding using a combination of brand strategy and in-house deliverables.

    After years of success fulfilling the interior design and installation needs of clients across many sectors, Jigsaw Projects identified a future strategy for growth into commercial spaces. Naturally, this meant appealing to a new target audience. We were briefed by our client and requested to build their visibility in the new market segment using our expertise in design and website development with content creation and management.

    What we did

    After meeting the landmark team and gaining key insight into its history, needs and goals, we started with strategy. We were briefed to ensure new visuals, brand voice and website functionality were fully aligned before anything was actioned. As a full service agency, our in-house teams were keen to make their mark.

    Our designs began with the creation of a logo. It needed to be eye-catching, professional and visually representative of the services our client offered. This fed into a broader style guide for consistency across all platforms including web and social. A suite of markers were delivered, all based around new core iconography.

    The Jigsaw Projects Website itself was functional, so we decided time and client costs could be saved here. Avoiding in-depth redevelopment costs, we undertook a reskin and modest restructuring to provide exactly what was needed. We created a fresh look and applied it to the existing frontend.

    With the redesign in place, the content needed to be reworked to illustrate Jigsaw Projects’ new specialism and offerings. We partnered with a photoshoot, then used the imagery into our designs. On-page editorial was also created, with an underlying focus on SEO and a stronger desire to appeal to a large existing customer base.

    Outcome

    Jigsaw Projects has launched the rebrand and is satisfied with its position in the market. Its expertise is reflected at every customer touchpoint. Plans to expand are in place, set to be actioned when our client is ready to reach an all-new audience of consumers within the sector.

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