How does BRIGHT develop your brand?
You’ve got a vision, and as a full-service branding agency, we’re equipped to make it tangible. Here are the three tenets we believe in.
Brand Identity
Our marketing services are always unique for each business, but nowhere more so than in brand identity. We view this as the foundation it’s all built on.
To help you establish yourself and grow, our brand experts will explore a few key questions with you. Only after shaping this clear sense of ethos can designed assets, content creation, digital marketing, campaigns and repeatable success be achieved.
- What makes your brand unique and desirable?
- What do you want to sell or provide? Who are the biggest competitors and how does your offering stand out?
- Who are your target audiences? What are their pain points? What need does your product or service fulfil?
- What are your short and long-term goals within the market?
Brand Design
We’ll help identify untapped marketing potential, working with you to invigorate your brand and its designs. The importance of appearance and brand essence can’t be overstated.
At BRIGHT, we strive to go beyond simple eye-catching designs. Here’s what you can expect as we create visuals that represent brand identity, meet your target audience’s wants and needs, and establish your business with clarity above competitors.
- Talented graphic designers for logos, websites and any other visual assets
- Collaborative workflows through brief, creation, review and approval
- A consistent corporate identity that your growing audience will come to recognise
Brand Strategy
Finally, it’s time to create a brand strategy. Our marketeers will lay out the most effective course of action, based on your business’s scale, budget and desired reach.
There are multitudes of ways to market a brand, and the BRIGHT team consists of talented individuals spanning them all. Whether it’s digital marketing, SEO development or content creation, we’ll provide the best solution with the following insight and data. We offer:
- In-depth market research to give an audience what they respond to best
- An established style guide for cohesive brand representation
- Regular KPI attainment reports to keep strategy on a reliable course
Brand Identity Development Benefits
Solidify Your Goals
Success is the aim of any business, but it requires precision. By examining who you are through an expert lens, we can help you assert a more specific market position.
Make Yourself Known
In today’s marketplace, consumers need brands they know, understand and trust. We can get you there, and subsequently drive sales or use of services.
Immediate Wins
Some approaches to marketing take time to gain traction, but identity and brand design are impactful right away. Our brand strategies can also target quickly attainable gains.
Demonstrable Effectiveness
Not all brand strategists prove their value. At BRIGHT, we know when to stay the course and when to change tack, supported by figures, ever-updating research and feedback.
Build Credibility
A well-liked brand is a good brand. We’ll reach a willing audience and drive interest in your business. All you’ll need to do is maintain your own high standards.
Worldwide Success
Our overall aim is to help you encompass the market. This is the level of long-term goal we work into our brand strategy, and have employed with a number of global leaders.
See how we’ve succeeded
View all case studies ->
We furnish a world-leading camera manufacturer with a new online store, built to service a massive volume of buyers with seamless backend control ->
